How much money are you leaving on the table by not being virtually social?

There are so many articles out there encouraging us to spend less time on social, and more time with people in real life. Okay, I get it. I agree on a philosophical level. But if you’re running a business? SM has to be part of your strategy.

I wrote a recent articles for Forbes talking about generating real business value from social media. There is so much confusion about the powerful business tools at our disposal, which is why we’ve focused some of our attention in the June issue of HER Magazine to DIY social media tips and other online marketing tactics like email automation.

I don’t claim to have all the answers for you, but what I do know is with major retailers closing their doors due to the rise of e-commerce and more millennial entrepreneurs crushing it online than people who’ve been in brick and mortar for ten, twenty years – times are changing.

Either you’re going to adapt or be left behind, and as I was driving down a busy road the other day noticing all the storefronts – I couldn’t help but to think about whether or not these business owners solely relied on word of mouth and referrals.

I realize that’s how many companies are built. But to scale? To reach the masses? You’ll have to explore new strategies, and the first stop you should make? Online.

I hear a lot of people say Facebook ads don’t work for them, or they’ve tried posting this and that – they aren’t generating results. You’ve got to take a look at why. Don’t be afraid to ask questions, to admit that you don’t know! It’s the only way you grow.

This month we’re diving into some pretty deep topics like e-mail automation and social media like I mentioned – don’t hesitate to reach out if you have questions. There’s never one single article that will answer everything, but it can at the very least get you pointed in the right direction.

Also in this issue, is Rasheeda Frost on the cover. She’s most famously known for her role on Atlanta’s Love & Hip Hop but as she’s evolving from hip hop star to business woman – she wanted to share an important message with women about motherhood and the journey to the top.

Click the cover to read the story in our monthly magazine. To access the June issue, download the issue in iTunes or Google Play.

How did she build an empire? The short answer: perseverance. 

If it’s anyone who knows how to smash social media, it’s her. Take notes, she’s highly engaged with her audience and knows how to leverage her assets to get more people through the doors of her clothing store, Pressed.

Here’s a short clip from our video interview in Atlanta.

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