As an online entrepreneur, I have a love-hate relationship with Instagram. Social media has its downsides; it can feel overwhelming and non-stop. Then again, it also allows me to work from home, reach new clients, and truly make a difference in the world through my content. Those are benefits I don’t want to give up — but you know what? I want them on my terms. 

In order to really make the most of social media platforms like Instagram, it’s time for us to take back control. We are the ones controlling the content we see, remember? Scrolling your feed doesn’t have to feel overwhelming. Just make sure you’re following the change-makers; make sure you’re following accounts that will really encourage and inspire you to grow your business.

Not sure where to start? We rounded up some of our favorites: these 10 Instagram superstars will teach you about entrepreneurship, marketing, and most importantly — how to create the life you want. 

1. Jenna Kutcher

Jenna Kutcher just may be the queen of Instagram. Not only does she have 506,000 loyal followers, but she has perfected the art of creating a gorgeous feed while staying completely relatable. Jenna is a professional photographer who now teaches fellow entrepreneurs how to build an online audience, and her Instagram stories usually have me laughing out loud while I sip my coffee.

2. Sara Blakely

Sara Blakely is the creator of SPANX, and she shares all the behind-the-scenes of her entrepreneurial adventures on Instagram. You can usually find her leading company meetings, speaking at major events, and making intricately-shaped pancakes for her four kids. 

3. Melyssa Griffin

If you are a blogger who is struggling to monetize, you need Melyssa Griffin in your life. Melyssa teaches bloggers how to turn their hobbies into thriving businesses, and shares even more in her podcast.

4. Lewis Howes

If you are ready to take your business to the next level, Lewis Howes in a must-follow. He is the host of the School of Greatness podcast, as well as an author, speaker, and teacher. He can also teach you how to grow your Instagram following, and you can start by watching what he does on his own page.

5. Rachel Hollis

All writers, both experienced and aspiring, need to become friends with Rachel Hollis. She is the author of the hit book Girl, Wash Your Face and inspires women around the world. She also has some of the most real and authentic Instagram stories, from barely making a deadline in her bathrobe to flying around the world to speak.

6. Joanna Gaines

As if you’re not already following her, but I thought I’d remind you that Joanna Gaines is still one of our all-time favorite entrepreneurs. And just because she is preparing to welcome her fifth baby does not mean that she’s slowing down anytime soon. Follow along to see her TV appearances, Magnolia adventures, and time on the farm.

7. Lori Harder

Lori Harder may still look like a fitness model, but she is now focused on a different mission: to spread the message of ‘tribe’ to women everywhere. Lori is passionate about teaching women to create the communities and support they need. She is currently on a book tour for A Tribe Called Bliss and takes us along for all the excitement.

8. Jay Shetty

If you’ve ever found yourself succeeding at higher levels, but wondering if it’s really worth it, follow Jay Shetty right now. Jay is a storyteller and speaker who is on a mission to make wisdom go viral. He shares ancient teachings in a fresh way, and you’ll not only walk away feeling inspired, but will learn what it takes to make a viral video as well.

9. Amber Lilyestrom

Ever feel burnt out along this entrepreneurial journey? Connect with the inspiring Amber Lilyestrom for your daily dose of purpose and a loving kick to get moving. Amber is a brand and business coach who shares all of the behind-the-scenes on her journey, which took her from ‘new mom’ to a million-dollar business in just a few years.

10. HER Magazine

We are so honored to be your destination for women who mean business. The HER Magazine Instagram feed features the latest articles, behind-the-scenes nuggets, and takeovers from some of our most inspiring contributors. Our goal is to make your Insta feed inspiring, encouraging, and full of resources to get what YOU need for your entrepreneurial lifestyle. And don’t forget to tag us for a chance to be featured! 

Did we miss any? Who are your must-follows for business and career inspiration?

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