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Alejandra Cerball

Alejandra Cerball is a journalist, writer, and travel blogger. She writes about travel, business, technology, tips for entrepreneurs, and fashion. When she's not traveling around the world, she calls California home. Curious to know how she manages to work remotely and travel? Check out her blog - alexcerball.com.

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Tatiana S. Riegel is a veteran of the biz.

The Editor of “I, Tonya” Talks Working in a Male Dominated Industry

  • Posted on December 31, 2018December 21, 2018
  • byAlejandra Cerball
Multi-award-winning editor Tatiana S. Riegel knows what it’s like to break down walls in a male-dominated industry. The veteran editor worked on “I, Tonya,” as well as some of the…
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If you believe it, you can achieve it.

Kathrin Zenkina: The Master Manifestor

  • Posted on December 24, 2018December 21, 2018
  • byAlejandra Cerball
For Kathrin Zenkina, success is inevitable. It’s part of her affirmation, where she believes “I am always on the right path.” Dreaming of that new job? New car or more…
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This management expert swears by it.

How to Keep Your Team Focused Before Meetings: Try Meditating

  • Posted on October 26, 2018October 25, 2018
  • byAlejandra Cerball
These days we’ve got distractions coming to us from all angles. When it comes to business meetings, how do you keep your team focused? Flashy presentations? Rewards and consequences? The…
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"I want people to experience victories."

Elena Cardone Wants YOU to Build an Empire

  • Posted on September 10, 2018December 3, 2018
  • byAlejandra Cerball
Elena Cardone is a woman in control. She is one half of The G&E Show, a weekly podcast show with her husband, Grant Cardone, a New York Times bestselling author,…
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True beauty is about collaboration

Kim Jaynes’ Borboleta Beauty Empire

  • Posted on July 2, 2018August 2, 2018
  • byAlejandra Cerball
For Kim Jaynes, founder of Borboleta Beauty, it’s not a numbers game. It’s about empowering women by providing them with education and tools to always be better. At the beginning…
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how to master the 30 second elevator pitch with examples
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Le't make those investors swoon.

How To Create A 30-Second Elevator Pitch (With Examples!)

  • Posted on April 4, 2018November 28, 2018
  • byAlejandra Cerball
How would you sell yourself if you only had 30 seconds?  What would you say about your business idea to make sure it got noticed? We’ve got some advice from an…
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Kara Goldin: The Accidental Entrepreneur

  • Posted on April 1, 2018April 9, 2018
  • byAlejandra Cerball
It’s hard not to be inspired by entrepreneur Kara Goldin. She is the CEO and founder of Hint Inc., a San Francisco-based company that produces flavored water.  She dedicates personal…
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Former Nike Executive Shaz Kahng on Succeeding in a Male-Dominated World

  • Posted on March 9, 2018March 1, 2018
  • byAlejandra Cerball
Shaz Kahng knows what it takes to turn around and scale businesses in the retail, sports/active apparel, and footwear industries. She’s held top roles at major companies like Nike, where…
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bobbi brown girls inc her magazine
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For International Women’s Day, Support Girls Inc.

  • Posted on March 8, 2018April 13, 2018
  • byAlejandra Cerball
Every girl can succeed with the right support and opportunities, and this International Women’s Day we want to highlight an organization that is inspiring our future female leaders to be…
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Changing Careers with Nichelle Laus: Fit, Happy, Healthy

  • Posted on March 6, 2018March 1, 2018
  • byAlejandra Cerball
Nichelle Laus is a certified personal trainer, fitness model, kickboxing instructor, and former police officer, but her most important role is mom.   “I have mastered the art of multitasking!…
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The One-Stop Shop ALL Entrepreneurs Need to Know About

  • Posted on February 21, 2018February 15, 2018
  • byAlejandra Cerball
Jen Groover wants to empower you to achieve your goals.  The international motivational speaker, author, entrepreneur, and UN delegate for the Global Entrepreneurs Council strives to innovate in every industry…
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Chyna Willis Featured On Lifetime’s HER AMERICA

  • Posted on February 13, 2018February 21, 2018
  • byAlejandra Cerball
If you could broadcast your story to the world, what would you share?  That’s the question Lifetime, one the most powerful, preeminent female entertainment brands, set out to ask women…
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5 Ways to Fix Your Brand, According To Ali Craig

  • Posted on February 12, 2018February 12, 2018
  • byAlejandra Cerball
When it comes to your business, branding is everything. You need to be clear about who you are, what you want, and who you want to serve. If you feel…
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Our Latest Issues
  • Posted on September 6, 2018September 3, 2018
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HER Summer 2018 Mel Robbins
  • Posted on June 6, 2018July 27, 2018
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HER Magazine spring 2018 issue cover Christina Fulton
  • Posted on February 19, 2018
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ABOUT HER MAGAZINE

HERMag.co is an online resource designed to inspire, encourage, and elevate women in business and beyond. We recognize the pioneering achievements of today’s women, each forging the path for others to make their mark.

We are here to #UnmakeTradition, to provide relevant, relatable career resources and a business-minded community for women who want to take their career to the next level.

Unwavering in our cause, we celebrate the unabashed contributions of women in business and society, learning from those who came before us, and lifting up those who follow after. ​

Our Latest Issues
  • Posted on September 6, 2018September 3, 2018
  • byNineveh Madsen
View Post
HER Summer 2018 Mel Robbins
  • Posted on June 6, 2018July 27, 2018
  • byNineveh Madsen
View Post
HER Magazine spring 2018 issue cover Christina Fulton
  • Posted on February 19, 2018
  • byNineveh Madsen
View Post
Winter 2017 issue of HER Magazine featuring Mahtab Jamali
  • Posted on December 4, 2017
  • byNineveh Madsen
View Post
  • Posted on October 30, 2017
  • byNineveh Madsen
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