Organic website traffic is the holy grail of digital marketing.
It’s the difference between spending thousands of dollars a month on Google advertising, and spending a minimal amount every month to grow traffic in the long run.
The challenge for any business is growing traffic to your website without having to pay for search engine optimization (SEO) or expensive pay-per-click advertising.
Studies have proven that for most websites, organic traffic converts much better than traffic from other sources.
There are countless ways to increase your organic traffic.
There’s a cost – your time.
If you have time to invest in your website, increasing your organic traffic is a walk in the park with these few simple steps.
Write for the human, not the search engine
Working with our marketing clients on a daily basis has opened me up to a lifetime of the question, “How does SEO actually work?
It’s a great question, and one that truly only Google has the answer to!
When you optimize your content for people and not for Google algorithm, it pays off in the long run.
The idea here is that whenever you are writing content for your website, other websites or your social media channels, you should be creating educational and useful content that will draw your potential customers to you
This will, over time, naturally increase your SEO and establish your website as the go-to source for people who have a particular problem that you are discussing.
Stuffing your website with keywords is not going to pay off; make sure you are writing useful content that Google will thank you for in the long run.
If need be, hire a professional writer to help you create dynamite content.
Use those long-tail keywords
Okay, sure. In the previous point I’ve said you should be writing for humans and not “keyword stuffing”, so now I’m telling you to use keywords – have I gone insane?
The answer is no.
Using long-tail keywords is important in establishing your website as the go-to destination for your particular niche or service.
According to marketing expert, Neil Patel, a few years ago Amazon made 57% of its sales from long-tail keywords.
It’s important to target long-tail keywords so that over time you can get into Google’s top 10 for associated keywords.
The question then is, how does one find long-tail keywords?
Head over to Google AdWords Keyword planner and throw in your main keywords. Next, click on the “get ideas” button and the “keyword ideas” tab.
Then, search high-volume keywords that get at least 1000 monthly searches and then find the long-tail variations.
Copy those keywords and then find the longer variations in a tool like KeywordTool.io and voila – your list of recommended long-tail keywords.
Read more about creating organic traffic inside HER Magazine. Access May’s issue, by downloading our magazine in iTunes or Google Play.