Nineveh Madsen is a Swedish-born, ethnic Assyrian American Television Personality. She is the Founder of HER Magazine™ She spent a decade working as a journalist for local television stations in Arizona (KYMA, NBC) and Utah (KSTU, FOX). Her passion for writing led her to a long career in television news. Her accolades include an Edward R. Murrow, Associated Press Awards, recognition from the Utah Broadcasters Association and Assyrian Community for her excellence in journalism. She was also voted one of the State's top reporters by Salt Lake's City Weekly Magazine for more than five years. From TV to Business Woman, Nineveh is also the Co-Creator of GMR (Get Media Ready) and Co-Founder of Lash Media Group. She graduated from California State University East Bay with a degree in Broadcast Journalism in 2004. Nineveh is married to John Madsen, a former NFL Oakland Raiders TE and successful athletic performance coach in Utah.